Meet Roo
The Inspiration Behind Our Mission
At Roo Food, we believe that every dog deserves real, wholesome nutrition. Our journey began with Roo, our beloved fur baby, who faced a series of health challenges that left us searching for a better solution. Roo was losing hair, gaining weight, constantly itching, and even lost her heats at just four years old. These issues made us realize that the standard dry kibble simply wasn’t providing the nourishment Roo needed to thrive.
A Quest for Real Food
Determined to improve Roo’s health, we decided to take matters into our own hands. We started feeding Roo the same fresh, whole foods that we were eating—simple, natural ingredients without any fillers or artificial additives. This change marked the beginning of Roo’s incredible transformation. Her coat grew back thicker and shinier, her energy levels soared, and the health issues that once plagued her began to disappear. We knew we were onto something special.
Combining
Passion
+ Expertise
Our journey didn’t stop with Roo’s recovery. Inspired by her transformation, we wanted to share the benefits of real food with other dog owners who seek to improve their pets' lives. Brandon, an avid hunter and professional angler, brings his love for the outdoors and sustainable living to Roo Food, sourcing the freshest proteins for our recipes. Dr. Alyssa, a Chiropractor and Functional Medicine Doctor specializing in women’s hormone health, applies her extensive knowledge of nutrition to create balanced, nourishing formulas that promote optimal health from the inside out.
We're not just selling the dog food- we are on a mission to change the way people think about pet nutrition. By choosing Roo Food, you're giving your dog the best possible Diet while supporting a brand that values sustainability, transparency, and the well-being of every pet.
Our Mission
Why We Do What We Do
Roo’s transformation ignited our passion for “feeding dogs real food.” We believe that food is medicine, and every dog deserves a diet that supports their overall well-being. Our commitment to using only the highest quality, locally sourced ingredients ensures that every bag of Roo Food delivers the nutrition your dog needs to thrive at every stage of life.
Behind the Scenes
Our food is made with love and care, using the freshest ingredients from local sources. We ensure that every batch is meticulously prepared to meet thee highest standards of nutrition and safety.
Community Engagement
Roo Food is not just about providing great dog food; it's about building a community. We engage with pet owners through educational resources, social media, and events. We are also committed to giving back to the community and supporting initiatives that promote animal wellness and sustainable practices.
Real Dogs, Real Food, Real Love
Inspired by Roo, Built for Dogs
Roo Food began with a simple goal: to bring real, nourishing food to dogs everywhere. Our journey, inspired by our beloved Roo, is about creating healthier, happier lives for pets through honest, wholesome nutrition.
Real Dogs, Real Food, Real Love
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The Fine Print
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